Amazon Getting Buy Box

Years ago, when you were a kid. On a particular freezing day, you decide to open a hot coffee stand. After gathering the milk, the sugar, the coffee and the cups, an important question would pop in : Where do you set up shop?

Anyone who’s ever run a business, big or small needs to have customers around him, it’s the same with ecommerce.

When it comes to selling on Amazon, the buy box is the Main Street.

Why is the Amazon Buy Box Important?

The buy box can break or make a sale.

When you click the “Add to Cart” button, that means buying from one merchant only – the buy box winner.

Now its important to have a “Buy Now” button in addition to the “add to cart button”— “Buy Now” button leads to purchase from the buy box owner.

Amazon buy box is important as over a large percentage of consumers are purchasing via buy box.

What Makes the Buy Box So Desirable?

• Ease of use
• Endorsable
• Exposure

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